Privacy Statement
Protecting your privacy
We are committed to safeguarding the privacy of our website visitors and customers, and in this policy we explain how we will handle your personal data. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.
When you use Elen’s World website, Elen’s World is the data controller. We may update this policy from time to time, so you should check this page occasionally to ensure you are happy with any changes.
Privacy - how we use your personal information
Account Data
We may process your account data including your name and email address for the purposes of operating our website, providing our services, ensuring the security of our website and services, and communicating with you.
Transactional data
We may process information relating to transactions, including your contact details. The transaction data may be processed for the purpose of supplying the purchased goods and services and keeping proper records of those transactions.
Notifications
We may send you notifications related to your orders by email or text message, to keep you up to date with the status of your order.
Correspondence
When you communicate with us, the correspondence data may be processed for the purposes of communicating with you and record-keeping. This includes asking you to review our products and services after you have made a purchase.
Usage data
We may process data about your use of our website and services, including IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths and information about the timing, frequency and pattern of your service use.
We do this to monitor and improve our website and services and to inform our marketing activity to provide you with the most relevant experience. Our website is not intended for children under the age of 18 and we do not knowingly collect data relating to children under the age of 18.
LEGAL BASIS
The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:
Consent
In specific situations, we can collect and process your data with your consent. For example, when you tick a box and opt in to receive email communications. We will continue to send you these emails until you unsubscribe or update your preferences by clicking the “unsubscribe” or “update preferences” link in the footer of any email. You will still continue to receive any necessary transactional emails regarding your orders.
In certain circumstances, we need your personal data to comply with our contractual obligations. For example, if you order an item from us for home delivery, we’ll collect your address details to deliver your purchase, and pass them to our courier.
Legal compliance
If the law requires us to, we may need to collect and process your data. For example, we can pass on details of people involved in fraud or other criminal activity to law enforcement.
Legitimate interest
In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. For example, we will use your purchase history to show you personalised products recommendations, offers or advertisements.
We also combine the shopping history of many customers to identify trends and ensure we can keep up with demand, or develop new products and services.
Sharing your information
We do not sell any of your personal data to any third party. However, providing our services to you requires sharing your information with carefully selected and trusted third parties, as set out in this statement:
- We may disclose your personal data to any member of our group of companies for the purposes set out in this policy.
- We will share transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds.
- Information required to fulfil your order will be shared with our delivery companies.
- Transactional messages will be sent via third-party services who may retain records for reporting purposes.
Quality
We do not sell any of your personal data to any third party. However, providing our services to you requires sharing your information with carefully selected and trusted third parties, as set out in this statement:
- We may disclose your personal data to any member of our group of companies for the purposes set out in this policy.
- We will share transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds.
- Information required to fulfil your order will be shared with our delivery companies.
- Transactional messages will be sent via third-party services who may retain records for reporting purposes.
MARKETTING
We may also provide third parties with anonymised information and analytics about our customers, which will never identify any individual.
Emails
If you have subscribed to our newsletter, we may send you emails to keep you aware of what we’re up to and help you find products of interest and to improve your customer experience. We may also record whether you have opened or clicked a marketing email that we have sent you to help us continue to deliver relevant marketing, content and product information to you. From time to time we may also send you surveys or feedback requests to help us improve our services and make our products and services more relevant to you. You can opt out of marketing emails at any time by clicking the “unsubscribe” link in the footer of any email. You will still continue to receive any necessary transactional emails regarding your orders.
Online advertising
We engage in online advertising, to help you see and find our products. We target banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service. We run this activity to provide you with the most relevant marketing content.
The banners and ads you see will be based on information we hold about you, or your previous use of our site (for example, the pages or products you viewed) or on banners or ads you have previously clicked on. Where we display personalised adverts on other organisations’ websites, the AdChoices icon will usually be displayed. Clicking on this icon will provide you with specific guidance on how to control your online advertising preferences. More information is available on the YourAdChoices website.
Product reviews
We may publish a review and photographs you have chosen to write and share via our third party partner platform, in order to share your customer experience with our website visitors and email subscribers to support the marketing of our product to potential customers. We are not responsible for the personally identifiable or other information you choose to submit as part of a review and we reserve the right to remove any review content generated by any customer at our sole discretion.
Social media
We may publish and share any photographs or videos you have tagged #kingandmcgaw in a social media post or on your social media profile. This will be to support the marketing of our products and services to potential customers. We are not responsible for the personally identifiable or other information you choose to submit or tag and we reserve the right to remove any user content generated by any user at our sole discretion.
Your information and countries outside Europe
To deliver products and services to you, it is sometimes necessary for us to share or store your data outside of the European Economic Area. This will typically occur when service providers are located outside the EEA or if you are based outside the EEA.
Retaining your information
We’ll hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer Care team) for as long as is necessary to provide support-related reporting.
If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.
Your rights
You have rights relating to your personal information, including the following:
- To be informed about how your personal information is being used
- To access the personal information we hold about you
- To request the correction of inaccurate personal information we hold about you
- To request that we delete your data, or stop processing it or collecting it, in some circumstances
- To stop direct marketing messages, and to withdraw consent for other consent-based processing at any time
- To request that we transfer or port elements of your data either to you or another service provider
- To complain to your data protection regulator — in the UK, the Information Commissioner’s Office
If you wish to exercise any of the above rights, please contact us using the contact details set out below. We may withhold personal information that you request to the extent permitted by law.
Cookies that we use
We use cookies when you visit our website, for the following purposes:
- To identify you when you visit our website and as you navigate our website
- To determine if you are logged into our website
- To maintain the state of your shopping cart as you navigate our website
- To help us to analyse the use and performance of our website and services
- To store your preferences in relation to the use of cookies more generally
For instructions on how to delete existing cookies visit this website.
Improve the performance of our websites
These cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience. This data is mostly aggregated and anonymous.
Measuring the effectiveness of our marketing communications, including online advertising
Cookies can tell us if you have seen a specific advert, and how long it has been since you have seen it. This information allows us to measure the effectiveness of our online advertising campaigns and control the number of times you are shown an advert.
How to contact us
Elen’s World is registered in England as Sole Trader and you can reach us elen@elensworld.com .
